About Us

Maxify is a dynamic pricing platform designed to automatically adjust real estate prices to the current demand and market changes with the help of sophisticated algorithms.

Who we are

We started as a real estate consulting company in 2007. Considerable experience in real estate combined with our deep interest in technology and innovations brought us to where we are today. As a PropTech company, we deliver technology-driven solutions for the real estate market needs.

Maxify is a software application designed to help developers maximize the profitability of every single project.

When handled manually, real estate pricing can be an overwhelmingly complex task since it requires an in-depth analysis of a range of internal and external factors as well as fast decision-making. In addition, it is hardly possible to fully align your pricing strategy with the dynamics of the ever-changing real estate market.

An innovative automated platform, Maxify provides developers with an opportunity to leverage the dynamic pricing approach and ultimately solve the problem of setting optimal prices for real estate.

Maxify uses artificial intelligence and machine learning to set and regularly update prices for your listings based on the local market and competitive data.

What you get

Maxify helps developers save thousands of dollars and generate greater profits by monitoring and updating prices in real-time. Additionally, our service includes the following features:

– creating a profit plan (or uploading your existing plan)
– profit plan visualization
– initial pricing
– dynamic changes in pricing based on demand and other factors
– analytical reports and sales graphs
– dashboards featuring sales, plan implementation, and prices
– data interchange with ERP

What our customers are saying

Once we were convinced of the effectiveness of Maxify, we integrated it into the digital ecosystem SAGA Development through BAS ERP, where sales departments receive information about prices. In the pilot mode, the exchange of data on transactions and the download of updated prices was carried out manually by the operator, which took up all the working time of one employee and sometimes led to technical errors. To simplify and speed up the process, we have integrated systems through the rest API. At present, all systems work stable, without any complaints

Artem Volkhonskyi, Director of Digital Transformation SAGA Development

SAGA Development is a new generation real estate developer focused on rapid growth and state-of-the-art technological solutions. Every year our portfolio is replenished with new large-scale projects. We attract large investors and landlords, and therefore have to demonstrate maximum efficiency and profitability compared to competitors.

A few years ago, we faced the issue of fast and efficient pricing management. We decided to try the Maxify – dynamic price management system, which helps to maximize profits.

We have been using Maxify for 2 years now. Dynamic pricing provided an increase in profit from the planned average of 16%, in some facilities achieved an increase in profit to 30%.

We are quite satisfied with the product and plan to use it in the future when we resume our work after the war.

Oksana Voinalovych, CEO of SAGA Development

A few years ago, we faced a systemic problem in selling real estate: sales departments quickly sold the most liquid apartments, and due to a large number of objects in the portfolio, we didn’t have time to respond to demand and raise prices for lots in demand. We focused on general market trends and raised prices every 2-3 months – this was not enough. To solve this problem, we have implemented Maxify automatic intelligent pricing management system in our facilities.

We started the implementation of Maxify in February 2020 with a pilot project in the RYBALSKY residential area. Currently, intelligent pricing management is carried out by selling 30 houses in 12 projects.

The sales department quickly adapted to the new pricing system. The fact of frequent price changes helped speed up the customer’s decision-making process. Due to the risk of price increases of 1-3% during the decision-making period, the duration of the transaction decreased by 20%.

Thanks to Maxify’s intelligent pricing system, customers receive discounts much less often, and companies manage to sell objects 25-30% more than competitors without slowing down sales.

Herman Chernikov, Sales Director of SAGA Development

Without any doubt, Maxify is highly efficient pricing optimization software, number one tool for successfully pursuing the dynamic pricing strategy. This dynamic pricing software combines in-depth real time market analysis with intelligent price management mechanisms. This pricing system helps us carry out scalable pricing actions, allowing us to set specific pricing objectives that reflect our business goals. All in all, Maxify is our perfect partner for improving pricing strategy and execution.

Peter Schliemann, Pricing Manager

 Our mission

We help developers maximize their revenue using our automated, intelligent pricing solution. Maxify combines sophisticated mathematical models with deep insights on consumer psychology to deliver the best results for your incredible growth. 

 Our vision

We strive to help thousands of developers worldwide save time for strategic vision and delivering excellent services to their customers while Maxify takes care of mathematically precise, efficient, and relevant pricing. 

 Facts and figures


years in real estate


years in PropTech


multi-family homes

5700 +


$ 380,000,000

total value

Why Maxify?

  1. Leverage dynamic pricing to maximize your profits
  2. Get crucial insights into customer behavior
  3. Immediately react to market changes
  4. Save time by entrusting your pricing strategy to smart algorithms