Almost every developer dreams of creating their own “perfect” price list. One document with the right price for every unit — from a 28 m² studio to a penthouse with city views. Approve it, upload it to the CRM, share it with the sales team — and work stress-free for half a year. But the market quickly proves that such dreams are unrealistic.

Why?

When selling real estate, we’re working with a finite number of apartments, each with its own unique features (values). Our goal is to maximize revenue from the most in-demand features while ensuring balanced sell-through and hitting sales targets. But we cannot control which buyers will come today and which will come tomorrow, nor which apartment attributes will be more popular a month from now. That’s because pricing in real estate is not a static figure — it’s a dynamic system.

• Demand changes daily. Today, buyers are hunting for compact investment apartments; tomorrow, the trend shifts to large family layouts with spacious kitchens.
• External factors act instantly. New mortgage programs, currency fluctuations, inflation, and even media headlines — all of these influence buyers’ readiness to purchase and their price sensitivity.
• The construction stage matters. At the start of construction, buyers expect lower prices. Closer to completion, they’re ready to pay more.

As a result, even the most carefully calculated prices need to be updated the very next day.

Why is a static approach dangerous?

When a developer relies on a “fixed” price list, they risk:

1. Selling too cheaply. If demand rises but the price doesn’t adapt, the company loses profit.
2. Slowing down sales. If the price is too high for a segment, apartments simply sit unsold in the sales office.
3. Wasting time on manual repricing. Updating prices takes hours of Excel work, management approvals, and CRM adjustments.

And by the time it’s done, the market has already shifted. All this adds up to one conclusion: manual pricing = losses.

How Maxify changes this

Maxify is built on a simple truth: the perfect price list doesn’t exist — but the perfect approach to price management does.

• Dynamic.

The system analyzes demand in real time: which units sell faster, which slower, and which attributes influence popularity.

• Predictive.

Maxify leverages historical data and current trends to forecast and suggest prices that are relevant right now.

• Automated.

Instead of hours in spreadsheets, you get instant price updates. Instead of endless approvals, you get automatic confirmation.

• Integrated.

Prices sync directly with your CRM, so your sales team always works with up-to-date data.

What developers gain

With Maxify, companies get a living pricing system that drives results:

• Balanced sales across the entire stock.
• Higher margins through optimized pricing, not discounts.
• Faster decision-making without bureaucracy.
• Transparency: every price comes with a clear explanation.

Automation over the illusion of stability

Clinging to fixed prices creates the illusion of control — but in reality, it leads to losses. The real estate market changes every single day. And the only way to keep up is through automation and dynamic pricing.

Maxify helps developers abandon the chaos of manual repricing and build a systematic strategy. Because the perfect price list truly doesn’t exist. But Maxify does.